History of National Underwear Day

Underwear has been around since the first time humans wore loincloths and that usage has continued into modern times. Up until very recently undergarments have been considered unmentionables but in 1982 Calvin Klein placed a giant billboard showing a well defined man wearing a pair of white briefs and nothing else in Times Square. Advertising for underwear has continued to become more and more public and often controversial. In the mid 1980s Madonna pushed the envelope by wearing certain pieces of lingerie as outerwear for her performances and various urban culture celebrities have worn their outer clothing low thereby exposing the upper portion of their underwear.

Freshpair President Michael Kleinmann espouses the belief that underwear should be the most important thing you wear all day rather than just something that you put on first in the morning and take of last at night. Following this idea the company started National underwear Day on August 5, 2003 and sent its models out into the streets of New York wearing only underwear and collecting signatures for a petition to make National Underwear Day an official holiday. In the past National Underwear Day has been on various dates within the first 2 weeks of August but in 2008 and 2009 it was held on August 5 as it was on the first presentation of that day.
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